Google Ad Grants For Nonprofits

Nonprofits are vital for our communities to provide resources or give help to those that need it. Sadly, as a nonprofit organization, it can be hard to secure the funds you need for programs, let alone advertising! However, with an ad grant from Google for Nonprofits, you can start reaching the right people.

You can take advantage of $10k a month in free advertising if you’re a nonprofit and meet Googles' qualifications. Getting free ad money could be a simple application away.

What Is A Google Ad Grant?

Who doesn’t love free money? We know we do! Google designed the ad grants program to help nonprofits drive traffic to their websites, fundraisers, and programs to help them flourish.

This program allows nonprofit organizations to take advantage of free online advertising that displays your advertisements during google search results, but certain restrictions apply.

If your organization meets the qualifications, you can start advertising for free and take advantage of a large advertising budget without having to come out of pocket. Put the money you have where it is needed most - in the community.

Do I Qualify For Google for Nonprofits?

The eligibility guidelines are straightforward for any organization trying to access Google’s nonprofit benefits. Some key factors will go into determining your eligibility.

• Have 501(c)(3) status with the IRS.
• You must agree to non-discrimination.
• You must agree to donation receipts.
• You must use policies.
• Have a functioning website that gives users details on your nonprofit.
• Agree to use Google's Grants required certification on collecting and using donations obtained from the grant.

Google doesn't accept every type of organization as a Google Nonprofit and excludes specific organizations that won't meet their criteria.

• Government Organizations
• Hospital or Health Care Organizations
• Academic Institutions
• Child Care Centers

After you create your account, you will need to complete the activation of your Google Ads Grant account. You will have to fill out an eligibility form and tell Google more about your amazing cause. Once done, click the activation button. You will find out if you are accepted in approximately three days.

How Does It work?

You will be able to set up a Google Ads account and create and customize targeted ads to help you convert more traffic to your site. There are limitations when setting up your ads, and although you have a budget of $10k, you will be restricted in the amount you can spend on clicks.

With the cap on clicks, it becomes harder to compete with popular keywords. However, when you target the right keywords, you can still generate a significant amount of traffic to your website, giving your programs and events the exposure they need.

An experienced Google Ads manager can help you create winning ad campaigns and use your free grant budget wisely.

How Will It Benefit My Business?

Utilizing Google for Nonprofit and their generous ad grant allows you to get the exposure your nonprofit needs. What are the benefits of using Google’s free money? See for yourself -

• Find New Volunteers & Staff
• Grow Traffic To Your Website
• Gain Exposure For Your Programs
• Advertise Fundraising Events
• Free Up Marketing Funds For Other Projects
• It's FREE

With all the help and guidance that Google provides, you would be doing your nonprofit a disservice if you don't at least try to obtain such an amazing offer.

Don’t Know Where To Start?

Running ad campaigns can be really overwhelming! An experienced Google Ads partner can help you get your ads in front of the right people. Having an account manager for your campaign will allow you to get the most out of your grant budget.

A professional has the knowledge to target the keywords and phrases that will best help you. When you look into an agency to handle your Google ad grant money, you want to make sure that they will work for you and your nonprofit.

Not everyone in marketing has your best interests at heart.

What Are The Benefits Of An Agency?

A good marketing agency should be a Certified Google Partner and have experience working on many different kinds of campaigns. When you choose the right agency, you will reap the benefits. How can you tell a good company from the bad apples? Here are some tips.

Optimization & Spending

If ads are not optimized and budgets aren't tweaked, you can be throwing all that free money away and lose out on potential traffic. With an agency, you have a better chance to receive more clicks and achieve better conversion. It also gives you the freedom to focus on other aspects of your organization.

Cost To Manage Campaign

There is no standard price for ad agencies, and you may find that you are paying more than you should. Good ad agencies will be upfront with their management costs. Don’t get hosed by companies that want to take a percentage of your budget to manage your account.

Instead, look for transparent companies with flat service fees. Doing your homework on finding the right partner will go a long way.

It's In The Reviews

You should vet your potential agency and find out what people are saying about them. You want someone that is easy to work with and gets the results that you want. Never assume that because they are a professional agency that they will be good enough.

How Do They Treat You?

You are a paying customer and should be treated like one. How often do they respond? Are they attentive to your needs? Do they carefully explain things you have trouble understanding?

You should never be confused about how things are going, or have trouble updating campaigns.

Where Can You Apply?

When you are ready to take advantage of Google for Nonprofits, you can request an account from their page and hit the "Get Started" button. Once you have your nonprofit account, you are able to apply for grants and enjoy the other benefits and resources that Google for Nonprofits offers.

Google's Nonprofit Ad Grant can give you a leg up on your competition and help drive traffic to your amazing cause. If you need help managing your ad budget or creating compelling ad campaigns, reach out to us. We offer a discounted fee for nonprofits and we are a Certified Google Ad Partner.