Google Ads Startup
Establishing a new Google Ads account requires precision and expertise. As Certified Google Ads Partners, we are committed to capturing all the essential details right from the start to ensure your campaign's success.
Prepare For Your Kick-Off Call
We request that you schedule a kick-off call to discuss your goals. We will create a strategy based on your goals and input. If you want to know anything about the process, this call is the best time to ask all of your burning questions.
Here are some of the questions we will cover:
- What's your starting budget? (We recommend a minimum spend of $1,000 per month)
- Do you want to track phone calls with call tracking so we know what keywords are working?
- What services or products would you like to target?
- Do you have anything you DON'T want to target?
- Who is your target audience? What is your target customer?
- What is your service area, and also, do you have any exclusions within that area?
- What special offers, coupons, or discounts can we use in your ads?
- If you don't have specials, what are other calls to action that people may choose you over a competitor?
- When do you have someone available to answer the phone?
- How often would you like your ads to run? (All day, weekdays, only during business hours, etc.)
Although these aren't all the questions we will cover, this will help you prepare for the call so we can get the most out of it.
Getting The Account Set Up
Whether you have a Google Ads account or not we can work with you. We will run and manage your campaigns either in a brand-new account or an existing account. Your credit card will be required to fund the Google account directly.
Existing Google Ads Accounts
If you already have a Google Ads account, we can leverage your historical data to craft a new campaign or modify your existing one as necessary.
- Provide Your Google Ads Account ID Number.
- We send an email invite from our Google Manager account (MCC).
- Once you approve the invite, we will be able to take over management (you will still have access).
- We will need access to your website to install conversion codes for reporting and call-tracking scripts.
New Google Ads Accounts
If you do not have an existing Google Ads account, we will create a brand new account for you.
- We research and create your campaign.
- All new campaigns are eligible to receive free Google Ad Credits.
- We will need access to your website to install conversion codes for reporting and phone call tracking scripts.